Retail Innovation Consulting
Despite the broad diversity of the retail industry, retail organizations in today's market share many of the same challenges - budgetary pressures, multichannel retailing, private label management and global supply chains. Meanwhile, changing economic conditions, growing brand categories and emerging digital technologies are continually influencing and evolving consumer and shopper behavior.
To navigate these challenges, retailers must balance innovation and growth with operational excellence. Introducing better products to market quickly while supporting a global new product development environment is essential to gaining competitive advantage, delivering continued growth from sales and locking in profit margins.
Kalypso helps retail organizations improve innovation ROI and achieve measurable, sustainable results with current strategies specific to the industry, including:
- Creating efficiences in the product development process and enabling better management of the supply chain by implementing our proprietary Product Data Record, enabled by Product Lifecycle Management (PLM) technology and our PLM Vivo for Retail methodology, and integrated with ERP
- Innovating how organizations connect with consumers and shoppers with digital innovation - integrating digital marketing and social product innovation with marketing strategy
- Developing go-to-market strategy and capability to drive profits with collaborative innovation with manufacturers
- Planning and executing marketing and trade spending to deliver profitable results
Kalypso's consumer goods and retail industry practice provides services in the following industry segments:
- Quick Service/Fast Casual Restaurants
- Grocery
- Hard Goods