You know the old saying, “I want to have my cake, and eat it too.”? Well, in today’s health-conscious society, consumers want to have their alcohol and be healthy too. Meet “Collagin”.
UK company, Young in Spirits, has created a gin that is infused with collagen. That makes it good for you, right? The added collagen does not affect the taste of the gin, but the supplement provides several health benefits. Collagen is well known for promoting healthy, youthful skin, easing joint pain, and aiding in digestion, which is why it is a hot item at juice and smoothie bars.
I salute Young in Spirit for adapting to the consumer that cares about wellness but still wants to indulge every once in a while. Life is all about balance!
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Hadley is responsible for strategizing, developing and executing b2b campaigns on the digital thread in consumer-packaged goods and retail footwear and apparel. She partners with leaders of the consumer practice as well as the marketing team at Rockwell Automation to bring our capabilities in discover, create, make and sell to life.