FINdex: Helping to Shape the Future of Retail
What is FINdex?
The FINdex, or Fashion Innovation Index, is a seasonal index used to measure US consumer sentiment toward fashion trends in the apparel, footwear and accessory industry.
A consortium which includes Indiana University Kelley School of Business’ Center for Education and Research in Retail, Kalypso, and Collegefashionista.com surveys college-aged fashion gurus to gain insights into merchandise trends in the marketplace.
Participants are surveyed for Spring, Back to School (BTS) and Holiday seasons. Survey respondents are true fashionistas, passionate about the latest college fashion styles, and trends happening on campus.
The FINdex results provide forward-looking fashion insights to designers, and key information for retailers as they make merchandising and pricing decisions each season.