THERE IS NO GREATER RISK TO BRAND EQUITY THAN FOOD SAFETY.
The rising number of foodborne illness outbreaks have eroded consumer trust and compelled governments to increase regulations such as the Food Safety Modernization Act (FSMA) that have wide-ranging affects for food service, retail and manufacturing companies.
With write-offs in the tens of millions of dollars, potential criminal penalties and brand trust on the line, food leaders cannot afford to be reactive on food safety.
Will is a Director at Kalypso and leads the firm’s digital capabilities for consumer clients. He focuses on advising clients on strategies and tactics that will increasing the capability, scale, and value of end-to-end Digital Product Creation (DPC).