THERE IS NO GREATER RISK TO BRAND EQUITY THAN FOOD SAFETY.
The rising number of foodborne illness outbreaks have eroded consumer trust and compelled governments to increase regulations such as the Food Safety Modernization Act (FSMA) that have wide-ranging affects for food service, retail and manufacturing companies.
With write-offs in the tens of millions of dollars, potential criminal penalties and brand trust on the line, food leaders cannot afford to be reactive on food safety.
Will's experience with high tech research and development ignited a passion for a career in new product development and innovation. At Kalypso Will is active in both the P&PM and Business and Innovation Strategy practices at Kalypso. He focuses on helping clients improve the way they make decisions and manage innovation initiatives using gated development models and portfolio management. Will has deep experience implementing P&PM software and can advise clients on system selection, process design, implementation approach, governance and sustaining activities.