After a difficult year, CPG companies are wondering what the future holds.
One thing is certain – the digital transformations that have accelerated since March of 2020 will continue to drive efficiency in a post-pandemic world. And no matter what happens, CPG companies will always seek ways to find new ways to discover, create, make and sell new product – better, faster and cheaper.
Revolutionize your business with Voice of Customer Analytics (VoC) and 3D Product Creation (DPC)
The complementary capabilities of VoC and DPC will empower you to overcome industry challenges such as rising production costs, sustainability expectations, and diversifying production. One important area to consider is the application of advanced analytics to the R&D process itself.
It is important to think holistically about your digital transformation journey. Without a clear vision, strategy, business case and roadmap, VoC and DPC are often disconnected. When used together, there are opportunities to succeed in concept, design, assortment planning and marketing.
Top performing CPG brands are known for taking a data-driven approach to evolving their brands based on marketing and sales data. As functions and processes become more connected across the enterprise, the next big opportunity for data-driven insights is centered around R&D.
Steve Riordan, Principal at Kalypso, sat down with Greg Petro, CEO of First Insight, to discuss the tools needed to overcome industry challenges with agility.
Will Yester, director at Kalypso and Charlie Holmes, Global VP at First Insight, sat down to discuss opportunities created by integrating VoC and DPC, such as creating a more seamless testing process and improving the understanding of customer preferences to become more agile.
Download these eBooks to learn more:
This eBook includes articles and advice on:
- Tactics to prepare for the future
- High-value analytics use cases
- Three case studies and proven examples from companies like yours
This eBook includes:
- The importance and evolution of Digital Transformation with VoC and DPC
- Leading practices to leverage both VoC and DPC throughout the product creation process
- How to improve dataflow and streamline integrations to help increase ROI and save time and money
- Success stories from the industry