In November of 2017, the Academy of Motion Picture Arts and Science awarded an Oscar to director Alejandro González Iñarritú for his virtual reality (VR) film experience, CARNE Y ARENA, currently on exhibit at the Los Angeles County Museum of Art.
With this exhibition, spectators behold a new kind of video experience in which they “live” the story as it unfolds. CARNE Y ARENA follows the journey of a group of Mexican immigrants through the Arizona dessert on a U.S. border crossing expedition. The spectator enters the body of an immigrant and can hear their heartbeat and see the desert landscape as photographed by Emmanuel Lubezki through the immigrant's eyes.
VR is no longer the latest gimmick and is now being used as a tool to create visual stories, unlocking emotions within spectators. By experiencing the story through the eyes of the immigrant, VR helps the viewer to feel empathy in a whole new way.
We salute Alejandro González Iñárritu for CARNE Y ARENA, a successful example of how technology and art come together to create new human experiences.
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Mony's focus is in the Creative Direction for dedicated client projects and multidisciplinary areas of Visual Communications. If the situation comes, ask her about Star Wars, and she would tell you how she always knew that Darth Sidious was not dead