Kalypso acquired by Rockwell Automation, Inc. (NYSE: ROK). Read the press release.
Today, the best-in-class retailers are winning with unique store brands. Innovation typically plays a key role in store brand strategy; it’s the vehicle for developing differentiated products that address unmet customer needs. However, innovation can be difficult.
This compendium of store brand articles will help you understand what works and what doesn't, how to maximize leadership impact and more.