Agriculture, and the companies that serve the industry, are facing massive change. And the impacts affect every human on Earth.

Innovation in agriculture is driven by both supply and demand. With trends like big data, machine learning, smart-connected equipment, the Internet-of-Things and autonomous technologies all emerging, farming in the new frontier will require enhanced decision-making based on data rather than intuition, meeting market needs faster, and curbing conflicting priorities between manufacturers, dealers, and users.

For agriculture suppliers to harvest data as insights, the classic order of operations in farming holds true: Only after surveying the land, planting seeds, and tending to the crop can you enjoy the fruits of your labor.

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