In March 2020, the Pharmaceuticals industry faced one of its most public-facing and time-pressing challenges to date: develop, manufacture, and distribute a vaccine for COVID-19 globally as quickly and safely as possible. While sheer human perseverance played a pivotal role in driving the notable speed to market for the vaccine, this approach is not sustainable nor practical for commercial drug products. Digital methods and tools should be leveraged to achieve similar results in a sustainable, efficient, and profitable way. Pharmaceutical manufacturers now face the need to confront these challenges head-on and embrace connectivity across the value chain, starting with laying the digital foundation for innovation in the form of Digital Knowledge Management and Pharma 4.0.
This year’s Field Service Medical conference reflected our new normal and the challenges organizations continue to face while navigating the circumstances surrounding the COVID-19 pandemic. In a virtual setting, over 200 field service, customer success, IT and product management professionals from life sciences companies across the world gathered to share learnings and experiences. The discussions, both in conference sessions and during networking, focused on the impact of the pandemic and the path forward.
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