Front End of Innovation

Convert Winning Ideas into Tangible Business Value

We work with organizations to improve innovation results by converting winning ideas and concepts into tangible business value.

For companies that struggle to balance creative idea generation with a structured process, we help systematize the front end of innovation – innovation strategy, customer/consumer insights, ideation and concept development – to drive desired growth without sacrificing creativity.

We work with clients to first develop an innovation strategy that matches their business growth goals, then to optimize their front end of innovation and development processes to deliver increased return on innovation investment.

Core Services

  • Digital Innovation
  • Foresight
  • Integrated Idea Management
  • Open Innovation
  • Strategic Roadmapping
  • Voice of the Customer/Consumer


Mike Friedman

Mike Friedman

Lucio Pieroni

Lucio Pieroni

  • +49 (176) 3472-0719


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