2020 Digital Research

5th Annual Survey:
Digital Product Creation Maturity in Retail, Footwear & Apparel

Background image: Retail Research 2020 2400px final

Digital product creation (DPC) has leapt up the investment agenda for footwear and apparel brands this year, but how far has the industry progressed towards driving full scale adoption and business results from 3D and DPC? What are the implications for your digitization strategy and post-COVID recovery?

Since 2016, Kalypso has partnered with industry research groups and educational institutions to survey RFA organizations about their DPC journeys. For 2020, more than 40 brands’ and retailer’s opinions are included in the research results to create an aggregate picture of both the present and future of digital design and development.

This Executive Summary includes data around:

  • Current and future maturity for 16 top DPC use cases across the value chain
  • Top investment areas for the next two years
  • COVID-driven maturity goals
  • Most significant barriers to scaling 3D DPC capabilities
  • Most common methods for creating product and material 3D assets

Our survey has closed, but you can still participate to find out how you stack up against aggregate industry maturity.

This survey will take approximately 30-40 minutes to complete.

Your answers will be kept strictly confidential and only be reported in aggregate.

To thank you for your participation, Kalypso will provide you with a final copy of the aggregate survey results. We will also offer a complimentary analysis of your company’s relative maturity, along with practical recommendations.

2020 Research Background

In 2020, the coronavirus pandemic - and the subsequent humanitarian and economic crises that have emerged in its wake - have impacted organizations across all industries.

Kalypso, The Interline, and the Indiana University Kelley School of Business Center for Education and Research in Retail are partnering on this year's annual research. The goal is to see how far the promise of DPC is being fulfilled, while assessing the impact of the current crisis.

When the results are anonymously aggregated, analyzed, and presented, an accurate picture of the current industry-wide maturity of DPC will emerge, allowing you to gauge your maturity relative to the industry average, and to the competition.

2020 Research Partners

The Interline
IU Kelley School CERR