The rapidly evolving digital world will change retail product development more in the next five years than it has in the last 15. Due to the digital transformation, traditional levers are no longer enough to deliver top and bottom-line results. Today’s retail, apparel and footwear leaders are turning to a new set of levers to drive effective, tangible results, enabled by digital tools and technologies.
To understand where leaders are focusing their transformation investments, Kalypso and the Indiana University Kelley School of Business Center for Education and Research in Retail partnered on a research study of leading product development practices in the industry. We hope the findings will help your organization embrace the rapidly emerging digital world to deliver powerful, effective results.