It's time for a holistic strategy for digital transformation
For the past year, product development leaders in retail, footwear and apparel (RFA) have rapidly invested in 3D and digital product creation programs to adapt and survive, but they often lack the strategy required to scale. As we move forward, there's an opportunity to transform how product development models worked in the past, and evolve to a new model that is sustainable and resilient.
In this video series, our experts discuss key strategies and technologies RFA companies can use to discover, create, make and sell products - better, faster and cheaper.
Renewing Digital Transformation for Retail
“Product leaders have been focused on the respond and recover [phases] and they’re just now starting to turn their attention to… how they should run their product development life cycles going forward.”
- Steve Riordan
Implementing Foundational Technologies for DPC
Transforming Product Development with 3D
“We really are starting to see people rethink the way they create product and manufacture product altogether.”
- Brendan Marczan
Preparing for Success in a Digital World
“The requirement for digital asset management [in retail] had been different from the beginning.”
- Sergio Martinez
Anticipating the Future of Smart Connected Operations
“I think this is actually a really timely conversation…with everything that’s happening with COVID, because one of the common applications for smart connected products is for inventory management.”
- Wynchester Whetten
Delivering Value with Analytics for Product Leaders
“The retail industry has a history of being really mature in analytics capabilities, but for far too long, I think that analytics capability has been focused on the consumer and not the product.”
- Drew Cekada
Optimizing the Proof of Concept
Brendon Marczan is back with a follow up to this last interview. This time he and Hadley Bauer get into how you should optimize your proof of concept to stay out of POC purgatory.
“[A proof of concept] is meant to be educational, it's meant to enable new discoveries and remove blockers. A pilot is tied usually to a seasonal calendar and it's deployed for limited categories or uses.”
- Brendon Marczan