Hadley Bauer

Industry Marketing Manager - Consumer

Hadley brings experience in the industry from many different angles—client service consulting, business development, CRM, practice management, and marketing. She combines her unique perspective and passion for innovation to lead marketing campaigns on the digital thread for the consumer industry at Kalypso.

Hadley Bauer, Industry Marketing Manager - Consumer | Kalypso

Besides Kalypso, Hadley held a role as an account manager at Forrester, a market research firm, serving b2b companies. Hadley also has experience in event management, fashion and design.

Hadley has a double major in Marketing and Professional Sales from Indiana University’s Kelley School of Business.

Current Work

Hadley is responsible for strategizing, developing and executing b2b campaigns on the digital thread in consumer-packaged goods and retail footwear and apparel. She partners with leaders of the consumer practice as well as the marketing team at Rockwell Automation to bring our capabilities in discover, create, make and sell to life.

Outside of Kalypso

Hadley lives in Nashville, Tennessee where she can be found listening to live music, working out or trying the newest restaurant. Hadley has a passion for expressing herself and helping others do the same, so she styles people in her free time and runs a side project called #styledbyHB.

Contact Information
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Experience

  • Graduated as a Founders Scholar with Academic High Distinction from Kelley School of Business at Indiana University. Studied Marketing and Professional Sales.

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