Background image: Demand Planning Viewpoint

Predicting Demand

The Future of Demand Planning Series

Predicting demand is a process used to forecast the future market needs for goods and services. It is used by businesses to make decisions about production and inventory levels, pricing, and marketing campaigns. Companies use various methods to forecast demand, such as trend analysis, time-series models, and market segmentation. Ultimately, predicting demand aims to maximize profits and minimize costs by avoiding overproduction or underproduction.

Can you Predict Demand with Accuracy?

Yes, it is possible to predict demand with accuracy. Various methods and techniques can be used to accurately predict demand, such as machine learning algorithms, time series analysis, regression analysis, and other predictive analytics tools. With the help of these methods, businesses can better understand customer behavior and anticipate future demand. Incorporating the use of Segmentation and Classification will improve the demand prediction processes.

Customer segmentation and classification can be used in demand planning and is a process of dividing a customer base into distinct groups of customers with similar characteristics. Segmentation and Classification can help demand planners better understand customer needs, behaviors, and preferences, leading to more accurate demand prediction and better demand planning decisions.

Benefits of Improving Demand Prediction

Demand predicting allows businesses to anticipate better customer needs and preferences, leading to improved customer service, increased sales, and improved efficiency. It can also help enterprises to identify trends in demand and make better decisions about inventory, pricing, and staffing levels. Additionally, demand predicting can help businesses maximize profits by considering seasonal fluctuations and other external factors that could impact sales. Finally, demand predicting can help companies to plan for the future and prepare for potential changes in customer behaviors.

How do you use a Statistical Engine for Predicting Demand?

  1. Gather and analyze historical sales data. Use the data to identify patterns and trends in demand
  2. Use the statistical engine to create predictive models based on the data. The models should be designed to predict future demand levels
  3. Using the predictive models to simulate different demand scenarios will help identify the most likely outcome for a given set of variables
  4. Monitor current demand trends and adjust the predictive models as needed; this will ensure that the models remain accurate over time
  5. Using the predictive models to generate forecasts for future demand; helping inform decisions around inventory, pricing, and other demand-related matters

Today's leading Demand Management applications can apply a Bayesian analytical forecast engine to cross-validate with machine learning to enhance results. Through the use of multiple industry-standard and proprietary statistical models a wide range of product life cycles, and demand patterns can be accurately predicted. The results translate into more accurate forecasting with fewer manual iterations required.

Maintaining and maturing statistical analytics in the demand planning process requires routine "Engine Tuning." Statistical Engine Tuning should be considered annually. The annualized method of demand planning engine tuning can deliver significate improvements in accuracy.

The last part of our Future of Demand Planning series will focus on demand shaping. Shaping demand is essential for businesses to ensure that their products and services are in line with consumer demand.

What to Read Next