Viewpoints By Ferguson Neale

Article: Demand Shaping

Through this series, we've discussed benefits and best practices for demand sensing, predicting and shaping as critical parts of a customer-centric approach.

Article: Predicting Demand

Ultimately, predicting demand aims to maximize profits and minimize costs by avoiding overproduction or underproduction.

Article: Why is Demand Sensing Important?

Sensing demand is the practice of using data to anticipate customer needs and guide decisions related to product development, marketing and forecasting.

Article: The Future of Demand Planning

The future of demand planning is bright. With the increasing amount of data available and the advances in technology, more sophisticated tools and methods will become available to help with demand planning.