Viewpoints By Sonia Parekh

Article: How to Succeed in Retail When Consumers Hold All the Power: Four Foundational Steps to Integrate Merchandise Planning and Product Development

Merchandise planning and product development teams must work together to ensure that the right product gets to the right channel at the right time.

Article: How to Transform Into a Customer-Centric Merchandise Planning Organization

Are you working to become more customer-centric when it comes to merchandise planning? Here are six key areas to focus on.

Article: Making the Case for a Customer-Centric Transformation in Merchandise Planning: Putting customers’ desires at the forefront of merchandise planning decisions

To survive and thrive as the retail industry evolves, companies need to focus on customer-centricity in their merchandise planning. Here are the key industry trends and what they mean for retail organizations going forward.

Article: Merchandise Planning Perspectives: Apparel & Accessories

In this series, leaders in the retail industry share their thoughts on the challenges merchandise planners face today, and what we should be thinking about for tomorrow. Today’s responses submitted by a VP of Merchandise Planning with over 10 years experience in the retail industry.

Article: Your Planning Approach is Broken: Five Factors for Integrated Planning Success

The traditional approach to planning, one that is linear and functionally-driven, is broken. Here are the benefits of an Integrated Planning approach, and five factors to keep in mind to set yourself up for success.

Article: Six Critical Success Factors for Data Governance

Data is considered a vital strategic asset, but for most companies, the lack of usability, integrity and availability of the data impedes the ability to harness its total value. Data governance can help, but requires these six factors for true success.