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Viewpoints By Scott Siegel

Article: The Value of Business Apps: Simplify Collaboration & Reduce Complexity for an Integrated Enterprise

We use apps all the time, but not in our professional lives. Here's how to leverage the growing capabilities of business apps and connected digital platforms to reduce complexity and support the role-based needs of end users.

Article: Innovation Imperatives: Lead by Example with a Start-Up Mentality

Large organizations often try and fail to act like a start-up or foster a culture that encourages an entrepreneurial spirit. Leaders must lead by example to overcome traditional business barriers to foster a start-up mentality. 

Article: Innovation Imperatives: Take Innovation Beyond Product Development

What will it take to compete and win in a dynamic, digital world? We’ve got 21 innovation imperatives to help you prepare, equip and evolve to compete and grow in the 21st century. Expanding the scope of innovation beyond product to include services, experiences, business models and new markets is critical to delivering long term results.

Infographic: Infographic: 21 Innovation Imperatives for the 21st Century

What will it take to compete and win in a dynamic, digital world? We’ve got 21 innovation imperatives to help you prepare, equip and evolve to compete and grow in the 21st century. 

Article: Innovation Imperatives: Deliver Value with Digital Operations, Skills & Processes

What will it take to compete and win in a dynamic, digital world? We’ve got 21 innovation imperatives to help you prepare, equip and evolve to compete and grow in the 21st century. Requiring particular emphasis - implementing digital operations, skills and processes to deliver internal value.

Article: Innovation Imperatives: Data First in a Digital World

What will it take to compete and win in a dynamic, digital world? We’ve got 21 innovation imperatives to help you prepare, equip and evolve to compete and grow in the 21st century. At the top of the list - taking advantage of opportunities presented by big data.

Article: Building the Case for a Fewer, Bigger, Better Approach to Innovation

CPG companies must understand the spend required to drive awareness, trial, distribution and merchandising goals for new products. Innovation budgets are not likely to increase, so companies need to reduce the number of new launches.

Download: How To: Make a Fewer, Bigger, Better Approach Work in Innovation:Practical Tips for Implementing

To address disappointing innovation results, many management teams advocate a strategy of launching Fewer, Bigger, Better products. While this is a sound approach, it has proven difficult to execute. Success requires the organizational resolve, discipline and confidence to launch fewer projects and still meet top-line innovation goals.