Viewpoints By Hala Hassoun

Article: How to Succeed in Retail When Consumers Hold All the Power: Four Foundational Steps to Integrate Merchandise Planning and Product Development

Merchandise planning and product development teams must work together to ensure that the right product gets to the right channel at the right time.

Article: Merchandise Planning Perspectives: Apparel & Accessories

In this series, leaders in the retail industry share their thoughts on the challenges merchandise planners face today, and what we should be thinking about for tomorrow. Today’s responses submitted by a VP of Merchandise Planning with over 10 years experience in the retail industry.

Article: Your Planning Approach is Broken: Five Factors for Integrated Planning Success

The traditional approach to planning, one that is linear and functionally-driven, is broken. Here are the benefits of an Integrated Planning approach, and five factors to keep in mind to set yourself up for success.

Article: Do You Really Have a Private Brand Strategy?

Even retailers with existing private brand programs often don't have a strategy. Here are the eight key elements of a winning private brand strategy.

Article: Retail Brand Reinvention - How to Remain Relevant in an Ever-Changing Marketplace

What makes some brands bounce back from the brink of extinction while others slowly and painfully die out? Here are some pitfalls to avoid and actions to take to course-correct a flailing brand.