Leticia is an experienced and relentless marketing leader with a passion for storytelling, brand building, and customer advocacy. With over 12 years of experience, she has successfully built marketing campaigns, product marketing strategies, messaging, and content creation, while leading teams for B2B and B2C solutions in the industrial manufacturing, retail, and software industries.
She is proud to serve her community, believing that service is the "rent" we pay here on earth. As a non-profit board member and mentor to undergraduate business students, she finds the greatest reward in serving others in any capacity.
With her unwavering passion for innovation, strategic thinking, and customer-centric approach, she is confident that she can bring value to any organization that shares her commitment to success.
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Credentials
- MBA, UNC Charlotte - Marketing
- Bachelor of Business Administration - Finance, Marketing, and Minor in Art History
Experience
- Private Brand - Brand Manager (allen + roth) @ Lowe's
- Started my career as a commercial lines underwriter at Travelers Insurance targeting middle markets in the DC Metro area.
- Global & Regional Marketing - Portfolio
- Marketing team of one for a internal start up business unit to support global acquisition including the brand strategy, visual strategy, and segmentation & target persona development
- eCommerce B2C Strategy build
- SaaS - product marketing for accounts payable and talent acquisition software (product marketing lead) for the enterprise brand
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