Daniela Ilieva

Director of Marketing

Daniela has over 10 years of B2B marketing experience in professional services and enterprise software. She currently leads Kalypso’s global marketing strategy. Her experience spans industry, alliance, field, and digital marketing. Daniela is an expert in using innovative marketing techniques to drive better results for Kalypso, our partners and our clients.

Daniela Ilieva, Director of Marketing | Kalypso

Daniela leads the global marketing and design functions for Kalypso, Rockwell Automation’s Digital Business Unit. She collaborates with Kalypso and Rockwell Automation marketing, industry, and capability stakeholders to drive go-to-market strategy and deliver on growth targets. Daniela oversees global brand and marketing strategy, demand generation, digital marketing, alliance marketing, and strategic content and communications.

Daniela has over 15 years of cross-functional experience in innovation, product development and related enterprise software solutions. She joined Kalypso as a consultant focusing on PLM and portfolio management design and implementation. Daniela worked with multiple PLM platforms serving clients across a variety of industries including consumer packaged goods (CPG), retail, quick service restaurants and medical device before transitioning to marketing and business development. Prior to joining Kalypso, she held an IT position at Caterpillar Inc.

Outside of Kalypso

Daniela lives in Chicago, Illinois with her husband and young children. She enjoys outdoor sports; her biggest passion is skiing. She loves traveling to near and far away places and truly believes that every location with its unique charm, history and interesting people is worth visiting. In the rare occasions when she is home, you can find Daniela experimenting in the kitchen, preparing delicious meals to share with friends and family.

Contact Information
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Credentials

  • Bachelor of Arts degree in Operations Management and Information Systems from Northern Illinois University
  • Master of Science degree in Management of Information Systems from Northern Illinois University

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