Kalypso’s PLM Vivo Named Cool Technology for Consumer Products Industry by AMR Research

August 3, 2009

Selected technologies are differentiated, mature, and serve a defined industry need

BEACHWOOD, OHIO - Kalypso, the world's premier innovation consulting firm, announced today that its PLM Vivo solution has been highlighted in a new AMR Research report, "Cool Technologies for Improving Consumer Products Value Networks." Kalypso PLM Vivo is the rapid deployment product lifecycle management (PLM) solution for the Food and Beverage industry. The AMR report, published July 29, 2009, was authored by Lora Cecere, Gene Phifer, Steve Steutermann, and Allen Johnson.

Launched in July 2009, PLM Vivo is built on Oracle's Agile PLM for Process application and comes pre-configured with Kalypso templates, workflows, core data and profiles specific to the food and beverage industry, which are based on best-in-class implementation practices. With PLM Vivo, food and beverage companies can dramatically reduce the complexity, time, and effort to implement PLM-with the ability to go live in as little as 13 weeks and reduce implementation costs by up to 66 percent.

In highlighting why PLM Vivo was chosen as a "cool technology," the AMR report stated, "One noteworthy area of interest from client references was [PLM Vivo's] three-level product data model definition that enables master data for food traceability to answer key questions one step forward and one step back in four hours. While most food and beverage companies have started the process of transactional master data management, product master data hubs and process level requirements for recipe management must be designed in parallel to meet the upcoming requirements for product master data management."

"We developed PLM Vivo to provide food and beverage companies with a low-risk, low-cost option to implement PLM while facing challenges such as food safety and compliance, time-to-market pressures, and growing product complexity," said George Young, a founding partner and consumer goods industry practice lead at Kalypso. "We are pleased to have PLM Vivo recognized by AMR as one of the ‘Cool Technologies for Improving Consumer Products Value Networks.' It is strong validation of the need for a rapidly deployable PLM solution in the industry, especially with today's ever-growing requirements for food safety, traceability and compliance."

Food and beverage companies can learn more about PLM Vivo by attending the webcast "Reduce Risk and Accelerate Benefits with PLM Vivo," which will be held August 13 at 2:00 pm Eastern.

About Kalypso
Kalypso is the world's premier innovation consulting firm, helping clients improve profitability by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Services. For more information, visit www.kalypso.com.