Kalypso to Present Strategies for Pricing Across the Product Lifecycle at PPS Annual Conference

May 9, 2012

BEACHWOOD, OHIO – Delivering on the promise of innovation doesn’t mean just bringing new products to market; it’s the ability to create and capture maximum value from these innovations. Pricing and profit performance should not be an afterthought to the innovation process, but rather incorporated throughout the new product lifecycle. James Weaver, Value Management and Pricing practice lead at Kalypso, the world’s premier innovation consulting firm, will present effective strategies for improving profit performance through better pricing and value management at the Professional Pricing Society (PPS) Annual Spring Pricing Workshop & Conference on May 10 at 1:00PM.

The session, “Pricing is NOT an Afterthought: Maximize Revenue Using Pricing Tools in Your New Product Development Process” will discuss how many companies invest in pricing and value management strategies for new products late in the product development lifecycle, typically just before product launch. Oftentimes this approach can lead to pricing mistakes with long-lasting consequences.

Weaver will discuss how to incorporate pricing strategy early on in the product development process, taking the guesswork out of pricing and upping the likelihood to maximize the revenue potential and value of their products. This session will explore practical, real-world strategies for improving new product pricing, including the two fundamental types of value analytics to calibrate market positioning, and how to establish clear target price and performance specifications for product development.

The 23rd PPS Annual Spring Pricing Workshop & Conference brings world-class training, networking and pricing experts together for a four-day learning experience. The conference allows pricing experts from various industries to come together to learn different strategies and techniques for successful pricing.

WHAT: Pricing is NOT an Afterthought: Maximize Revenue Using Pricing Tools in Your New Product Development Process
WHEN: May 10, 2012, 1:00PM
WHO: James Weaver, Value Management and Pricing Practice Lead, Kalypso
WHERE: Intercontinental Chicago O’Hare Airport Hotel, Chicago, IL

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, life sciences and retail industries.