Kalypso to Highlight Innovation at PDMA Conference on Social Product Development and Co-Creation

June 22, 2011

PHOENIX, Ariz.Kalypso, the world’s premier innovation consulting firm, today announced that Amy Kenly, social media and analyst programs director, will be representing the firm at the PDMA Conference on Social Product Development and Co-Creation as an official conference blogger.

The conference, taking place June 27 and 28 at the Arizona Biltmore, is a groundbreaking event developed by the PDMA in partnership with Local Motors to explore co-creative approaches that drive breakthrough results in product development and innovation.

Kalypso is a leading provider of research, thought leadership and services for social product innovation. The firm is currently running its second annual Spike Awards to recognize the best use of social strategies, processes and supporting technologies to improve innovation, product development and product management.

“With our exclusive focus on innovation and product development, Kalypso is deeply connected with the evolution of social product innovation. We believe companies can take advantage of today’s pervasive social opportunities and technologies to accelerate and enhance existing innovation and product development processes,” said Kenly. “With both this conference and our annual Spike Awards, Kalypso recognizes and supports industry experts and early adopters that link social product innovation to their business processes and goals for maximum benefit.”

Kenly, an expert in social product innovation (also known as co-creation), will offer insight on program sessions, discuss leading practices and highlight the latest developments in co-creation and its impact on innovation. She leads Kalypso’s Social Product Innovation practice, which has recently published the white paper “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.”

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, medical device, life sciences and retail industries.