Kalypso to Blog at PDMA Conference on Social Product Development and Co-Creation

April 12, 2011

PHOENIX, Ariz.Kalypso, the world's premier innovation consulting firm, announced today that Amy Kenly, social media and analyst programs director, has been selected as an official conference blogger for the PDMA Conference on Social Product Development and Co-Creation.

The Conference on Social Product Development and Co-Creation, being held June 27-28 at the Arizona Biltmore, is a groundbreaking event developed by the PDMA in partnership with Local Motors to explore co-creative approaches that drive breakthrough results in product development and innovation.

An expert in social product innovation (also known as co-creation) Kenly will offer insight on program sessions, discuss leading practices and highlight the latest developments in co-creation and its impact on innovation.

“Social product innovation is not a revolution, it’s an evolution - a way to take advantage of today’s pervasive social opportunities and technologies to accelerate and enhance existing innovation and product development processes,” said Kenly. “This conference will help link industry experts and early adopters with more traditional innovation and product development leaders so that we can co-create the future of social product innovation.”

Kalypso is a leading provider of research, thought leadership and services for social product innovation, recently publishing the white paper “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.”

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Management.