BEACHWOOD, Ohio — Kalypso, the world’s premier innovation consulting firm, and LeveragePoint, the only software solution for value-based pricing, today announced a strategic alliance to help business-to-business (B2B) companies successfully bring new products to market to achieve customer profitability and market share expectations.
Kalypso will embed the LeveragePoint solution into their leading practice phase-gate model as a superior alternative to using Excel to quantify and evaluate product value. In addition, the two firms will engage in joint marketing efforts to raise awareness of the importance of customer and value-driven innovation.
“Many companies considered leaders in innovation have worked diligently to implement new product development processes that drive on-time releases, but truly understanding the value of a new product is often a guessing game,” said Reed Shelger of Kalypso’s Value Management practice. “We see multiple applications throughout the product lifecycle where the LeveragePoint tool could enable B2B businesses to better create and capture maximum economic value from new products.”
“This partnership is a natural extension for product development and marketing to achieve a well-planned, collaborative new product launch, and consistently create differentiated products based on value that can be clearly communicated to potential customers,” said Richard J. Orlando, COO and president of LeveragePoint.
LeveragePoint is the only software solution for value-based pricing. The LeveragePoint platform enables companies to collaborate and align around the economic value delivered to their customer’s bottom line. LeveragePoint helps product development and pricing set value-based prices; and helps marketing and sales communicate a value story that wins the price negotiation, shortens sales cycles, and captures increased gross margins. And, as a SaaS (Software-as-a-Service) solution, LeveragePoint is deployed quickly to deliver measurable business impacts within weeks. For more information, visit: www.leveragepoint.com.