Awards recognize best use of social media in product development
Beachwood, OH – Chad Jackson, founder and President of Lifecycle Insights, an independent research and advisory firm, has joined the judging panel for the upcoming Spike Awards. The Spike Awards recognize the best use of social media and social computing (Web 2.0) to improve innovation, product development, and product management.
Formerly of the Aberdeen Group, Chad is a recognized authority on design and engineering in new product development and introduction with over fifteen years of experience in the industry. “Because social media solves that barrier problem in our personal lives, there’s no reason it can’t solve that barrier problem in our professional lives. That’s where instant messenger, forums, wikis and all other sorts of web 2.0 technologies can come into play,” Chad said in a podcast interview. “There aren’t enough people in product development leveraging it because they just assume today’s problems can’t be solved. It’s actually a little secret that could be turned into competitive advantage.”
Chad joins an expert panel of industry and Web 2.0 experts that will judge Spike Awards entries based on the identified business challenge, approach to problem, creativity of solution, and results that relate back to the business problem.
The Spike Awards are open to organizations of all sizes in the following four industry categories:
- Technology Industry: High tech, consumer electronics, computer hardware, semiconductor, telecommunications, networking
- Life Sciences Industry: Medical device & supplies, pharmaceutical, biotechnology, healthcare
- Consumer Packaged Goods Industry: Consumer goods, food & beverage, retail, household, beauty, apparel
- Manufacturing Industry: Discrete, automotive, industrial, chemical, aerospace & defense
Winners of the 2010 Spike Awards will be recognized at the Spike Awards reception at the 34th Annual PDMA Conference on Product Innovation Management October 19, 2010 in Orlando, Florida.
About the Spike Awards
The Spike Awards recognize the best use of social media and social computing (Web 2.0) to improve innovation, product development, and product management. The first annual Spike (Social Product Innovation Knowledge Excellence) Awards celebrate forward-thinking Web 2.0 innovators that leverage social media and social computing to drive innovation within their organizations.
About Lifecycle Insights
Lifecycle Insights is an independent research and advisory firm that studies the most pressing issues affecting engineering professionals and organizations. The firm provides unique insight into not only how specific strategies and tactics will help an engineering organization achieve its goals, but also how those activities will personally affect the engineer, manager or executive. The firm’s research spans operational execution, software systems and talent management of engineering organizations. Results of these studies are posted on the engineering-matters.com blog. In addition this online presence, Lifecycle Insights offers services to both engineering organizations and software providers in the form of published reports, live or recorded presentations as well as advisory engagements. Follow @ChadKJackson on Twitter.
Kalypso is the world's premier innovation consulting firm, helping clients improve profitability by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Management. Follow @KalypsoROK on Twitter and on Facebook.