Sonia has deep retail industry knowledge having worked both as a consultant and in operating roles with large, national retailers such as Nike, Columbia Sportswear, Walmart.com, Williams-Sonoma, Fossil, Kohl’s, Neiman Marcus, and Gap Inc.
Sonia’s area of expertise is merchandising, and she has an acute understanding of how to redefine core merchandising, planning and product development processes in order to support key product strategies.
Her work spans across many sectors of the retail industry, including specialty, mass merchant and department stores, and has experience buying or working with teams in categories ranging from apparel, to home furnishings, food and electronics. Sonia began her career in the Executive Training Program at Lord & Taylor.
Sonia leads Kalypso's merchandising practice and is a member of the retail team.
Sonia resides in the bay area and has strong relationships across the industry and founded an affinity group known as the Bay Area Innovators in Retail (BAIR) to bring together like minded leaders who share her passion.