Sonia Parekh

Sonia Parekh

Sonia is a senior manager with Kalypso bringing 20 years of retail, footwear and apparel industry experience. 
  • Senior Manager
  • (415) 706-4499

Sonia has deep retail industry knowledge having worked both as a consultant and in operating roles with large, national retailers such as Nike, Columbia Sportswear,, Williams-Sonoma, Fossil, Kohl’s, Neiman Marcus, and Gap Inc.

Sonia’s area of expertise is merchandising, and she has an acute understanding of how to redefine core merchandising, planning and product development processes in order to support key product strategies.

Her work spans across many sectors of the retail industry, including specialty, mass merchant and department stores, and has experience buying or working with teams in categories ranging from apparel, to home furnishings, food and electronics. Sonia began her career in the Executive Training Program at Lord & Taylor.

Current Projects

Sonia leads Kalypso's merchandising practice and is a member of the retail team. 

Outside of Kalypso

Sonia resides in the bay area and has strong relationships across the industry and founded an affinity group known as the Bay Area Innovators in Retail (BAIR) to bring together like minded leaders who share her passion. 


  • Retail, Footwear and Apparel Industry
  • Strategy and Operations
  • Merchandise Planning
  • Product Development


  • MBA in Marketing and Corporate Strategy from the University of Michigan
  • B.S. Economics degree in Marketing from Wharton School, University of Pennsylvania


  • Operating roles and as a consultant in the retail industry
  • Business process redesign expertise, deep knowledge of core retail processes
  • Development and implementation of merchandising strategies
  • Software selection experience, including requirements gathering and business case development



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