Scott Siegel

Scott Siegel

Scott is a Director specializing in Voice of Market, pricing and commercialization, with a track record of valuing and bringing product and service innovations to market across various industries, channels and customer segments.
  • Director
  • (216) 469-1236

Prior to joining Kalypso, Scott was a key member of the New Business Development group at American Greetings, where he advanced new business concepts through their corporate stage-gate innovation pipeline by analyzing markets, identifying opportunities and evaluating sustainable business models. While there, he managed product development, packaging, regulatory compliance, pricing and merchandising. He also created customized sales programs, pricing, and merchandising plans for both mass and specialty retail partners.

Scott received his B.A. from Emory University in Atlanta, GA and began his career in the same city at Turner Broadcasting System, Inc. He was a part of both the Time Warner and AOL mergers. In his five years at Turner, Scott progressed from a marketing intern to become the marketing and promotions manager for the Turner Network Sales division. Scott designed and executed comprehensive marketing campaigns to increase exposure and extend branding for Turner networks including CNN, Headline News, Cartoon Network, TNT, and TBS.

While obtaining his MBA from the University of Michigan he served as a marketing fellow at the National Park Foundation in Washington, DC where he worked with clients and the Department of Interior to develop the retail strategy for the National Parks Pass.

Current Projects

Scott manages innovation process, strategy, value management and voice of customer projects for clients. Scott has performed global design and implementation of NPD process, portfolio management and PLM systems for several domestic and international clients. Other areas of expertise include PLM systems evaluation, strategy and implementation. As part of Kalypso’s Social Product Innovation practice, Scott is also working to help clients understand this new space and develop the capabilities to capitalize on the tools and technologies available for product development.

Outside of Kalypso

Scott lives in Cleveland, Ohio with his wife Annie, daughter Isabel and son Miles. Scott enjoys playing the piano (sorry George, no punk - more the Bruce Springsteen, Billy Joel style), hiking, traveling and reading. He is a lifelong Cleveland sports fan and will go toe-to-toe with anyone debating Bernie Kosar's merit as a Hall of Famer. You can find Scott most summer evenings (and October afternoons twice a century) listening to the Cleveland Indians.