Lauren Craig

Lauren Craig

Lauren brings ten years of innovative marketing leadership and strategy experience spanning multiple industries. 

Prior to joining Kalypso, Lauren gained understanding of product lifecycle management (PLM) and quality management solutions (QMS) processes while working for Integware. She has knowledge around how PLM and QMS fit within the global regulatory and quality standards of the life sciences industry. While working with Integware, Lauren learned to strategize, execute and measure marketing programs to enhance brand awareness and thought leadership. 

Lauren is a creative, experienced leader with expertise in all aspects of inbound, outbound, digital, and social marketing, communications, public relations and management.

Lauren holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from Colorado State University.

Current Projects

Lauren's focus at Kalypso is to drive strategic marketing programs to the life sciences, high tech and consumer packaged goods (CPG) industries, while working with and program planning with, the major PLM vendors.

Outside of Kalypso

Lauren lives in Fort Collins, CO with her husband, two small children and two westies. She loves shopping, dancing, golf,  photography, playing and watching sports (go Broncos!), eating good mexican food (coupled with a good margarita) and enjoying a glass of wine with a gossip magazine. 

Education

  • Bachelors of Science in Business Administration, Concetration in Marketing from Colorado State University

Authorship

Thoughtware

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Kalypso Blog

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