Amy the Vice President of Marketing for Kalypso’s Digital Innovation practice. She has over 15 years of experience in innovation, product development and PLM. Amy is an expert in using innovative marketing techniques to drive better results for Kalypso, our partners and our clients.
Amy is a marketing executive with extensive experience in all aspects of digital and business-to-business marketing in the fields of innovation, product lifecycle management (PLM), and product development. Prior to joining Kalypso, she directed the marketing operations of two software companies in the PLM space; Tecnomatix and RuleStream.
Amy combines her deep experience in innovation and product development with advanced marketing techniques to drive better results for Kalypso, our partners and our clients while leading marketing efforts for Kalypso’s Digital Innovation practice,
Prior to her current role, Amy launched and lead Kalypso's content marketing, personal branding and eminence development programs, acting as editor-in-chief of Viewpoints on Innovation. She spearheaded the firm’s Social Product Innovation research on how social media can be used for new product development. Amy contributed to the white paper “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.” These efforts were recognized by the Product Development and Management Association (PDMA), who asked her to author a chapter on “Social Media and New Product development” for the third edition of the PDMA Handbook on New Product Development.
Amy is a frequent writer and blogger on the topic of Social Product Innovation, and has spoken at conferences including Social Slam and the Social Media Summit.
Amy is an animal lover and avid equestrian. She achieved mentor status at the New Hampshire SPCA with over 200 hours of volunteer experience. Amy competes in the equestrian sport of eventing, a triathlon format so dangerous that competitors are required to wear their emergency information on their arms. Amy lives in Austin, Texas with her husband, daughter and big fat orange cat named OJ. When she's not riding, there's a good chance she'll either be listening to Red Sox games or complaining loudly about poor starting pitching and a lack of solid run support.