Digital transformation refers to the process of integrating digital technologies into all aspects of a business, fundamentally changing how it operates and delivers value to customers, employees and stakeholders.
The goal of digital transformation is to leverage the power of digital technologies to improve efficiency, effectiveness, and competitiveness.
Organizations across all sectors are undergoing digital transformations to stay competitive and meet the demands of the digital age. This shift involves embracing & adopting digital technologies, data analytics and automation to optimize operations and enhance customer experiences.
A 2023 Gartner report highlighted workforce digital dexterity - or the ambition and ability to use technology for improving business outcomes — along with an agile and open mindset, as one of the most critical elements in driving organizational success over the next decade.
To fully leverage the benefits of these technologies, organizations need to ensure that their employees can effectively use and embrace them. Organizations needs to rethink how they enable, train and help employees do their jobs in an effective manner.
Challenges Organizations Are Facing On Their Digital Journey
One of the big challenges with digital transformation is employee resistance to change. On top of busy workloads and anxiety to learn new things, employees may not fully understand what a new technology or software is capable of or what it provides. This leads to user frustration resulting in abandonment of the technology, which could severely impact an organization’s ability to compete in the market and, ultimately, survive.
User adoption needs to be at the heart of any successful digital transformation program.
What is a Digital Adoption Platform?
A Digital Adoption Platform (DAP) is a guidance layer that sits on top of any web-based application, software or online platform. It can have a significant impact on digital transformation efforts within an organization.
More advanced DAP platforms can drive user experiences & transform digital outcomes by connecting data, actions and experiences.
DAPs play a crucial role in facilitating digital transformation in the following ways:
Enhanced customer experience
Smoother change management
Optimized employee performance & skill development
Streamline onboarding process & training
Increased user engagement & productivity
Data-driven decision making
Measurable results & ROI
According to Gartner, for successful digital transformation journeys, executive leaders need to put guardrails, practices, tools and data in place to optimize distributed work patterns. Additional investments in data collection and work monitoring insights which — when well-communicated and implemented — can create greater team transparency and accountability.
Accelerating and Optimizing Your Digital Transformation Journey
Overall, a well-implemented DAP can significantly accelerate and optimize the digital transformation journey of an organization, leading to an increase in three major areas- efficiency, productivity, and effectivity.
1st-time completion of task
Reduction in training time
Reduction in user onboarding time
Reduction in overall task rework or fixes
Reduction in support tickets that impacts process efficiency
Improved Data Quality – impacting data integrity, accuracy, completeness and ultimately system usage
Improved/ faster user communication
Increase in user feedback
Enhanced user experience
If you’re stuck with how to get started, organizations can start with identifying critical & high impact use cases for initial deployment. Remember, high priority means it is important to get the process right. High impact means there will be a larger number of users impacted by it.
Sandeep is a trusted adviser and leader with expertise in PLM, Industry 4.0 & Digital transformation and helping customers transcendence at the speed of business. His favorite show is Star Trek and believes someday humanity will take that intergalactic plunge and explore exciting new worlds. He is also passionate about carving wooden toy cars (Futuristic & Weird)