Article:
Maximize Customer Satisfaction in the CPG Industry
In the fast-paced Consumer Packaged Goods (CPG) industry, maintaining real-time visibility into product availability is a persistent challenge. Customers expect accurate inventory information, reliable availability dates, and on-time deliveries—whether they are placing large enterprise orders or purchasing individual units from an online marketplace like Amazon. However, ensuring this level of service requires seamless coordination across multiple functions. To improve customer service, you need to improve communication among the critical parts of your business.