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Viewpoints By Sudarshan Nagaraj

Microblog: Consumer Innovation Shout Out: Nike Creates AR Experience for Sneaker Fans

Nike Japan published a 56-page booklet with virtual features to engage with their sneaker fans in the midst of COVID-19.

Microblog: Consumer Innovation Shout Out: Rens is Making Sneakers from Coffee Beans

Rens is using coffee grounds to make sustainable sneakers. 

Microblog: Consumer Innovation Shout Out: DyeCoo Recognized as a Leader of Circular Economy

DyeCoo has created a textile processing technology that eliminates the need to use water and chemicals to dye materials.

Microblog: Consumer Innovation Shout Out: Material Innovation Using Synthetic Spider Silk

The German Company, AMSilk has established a process to produce synthetic spider silk proteins in bacteria, revolutionizing the fashion industry. 

Microblog: Consumer Innovation Shout Out: De Beers is Killing Blood Diamonds with Blockchain

De Beers, the world’s leading diamond company, launched a blockchain-based supply chain platform called “Tracr” that creates a digital certificate for each diamond, offering greater assurance of the value, quality, and origin of purchases.

Microblog: Retail Innovation Shout Out: Vans and Samsonite collaborates with Van Gogh Museum

Vans and Samsonite have now collaborated with the world renowned Van Gogh Museum in Amsterdam to create a collection of artfully designed products utilizing Van Gogh masterpieces across their iconic and premium ranges.

Microblog: Retail Innovation Shout Out: Fashion Meets Blockchain

With new developments across both consumer and business applications, a growing number of retailers have started exploring blockchain technologies to innovate and earn back new generation of shoppers’ loyalty.

Microblog: Retail Innovation Shout Out: GoFind Makes Shopping for Clothes Easier

Powered by a state-of-the-art machine learning algorithm GOFIND gives users access to 100 million products from 1,000+ trusted online stores instantly making clothes shopping easier than ever. 

Microblog: Retail Innovation Shout Out: Reformation Invests in Consumer Experience

Exciting new technologies in Reformation’s stores are disrupting traditional shopping and driving foot traffic.