Viewpoints By Sarah Pierson

Article: The Future of Retail: Three Characteristics of a Resilient, Consumer-Led Brand

Out of sheer necessity, many apparel and footwear brands have transformed over the last year. Now is the time to build on this momentum to grow and scale that transformation – and not slip back to old ways of working.

Microblog: Consumer Innovation Shout Out: The Yes Brings AI-Powered Personalized Shopping to Your iPhone

The Yes is a newly launched, AI-powered iOS shopping app that provides personalized apparel recommendations. 

Microblog: Consumer Innovation Shout Out: Brands Pivot Manufacturing

In the face of store closings, mass layoffs and devastating financial loses, many apparel, footwear and sports brands and suppliers are pivoting their manufacturing and supply chains to make Personal Protective Equipment (PPE).

Microblog: Consumer Innovation Shout Out: Spectrum’s Mass Customization Platform

Spectrum software helps brands provide product personalization service to consumers in-store and online.

Microblog: Consumer Innovation Shout Out: Augmented Analytics Addresses Several Retail Challenges

AI-powered augmented analytics have been popping up in several retail use cases -- from predicting emerging fashion trends and analyzing consumer feedback for trends to predicting eCommerce returns before checkout.      

Microblog: Consumer Innovation Shout Out: Stitch Fix Leverages Data to Deliver Personalized Products

Stitch fix is an online personal styling company that uses data to deliver personalized clothing and accessories to its clients' doors.

Microblog: Consumer Innovation Shout Out: Saucony and Dunkin’ Mashup

Two Boston-based consumer brands collaborated on a Dunkin’ themed running shoe for the Boston Marathon.

Microblog: Consumer Innovation Shout Out: Warby Parker Elevates CX with Digital Technology

Warby Parker innovates with Customer Experience by streamlining the online eyeglass procurement process.

Microblog: Retail Innovation Shout Out: Forever 21 Elevates Online Shopping with AI-powered Visual Search

Forever 21 has introduced “Discover Your Style” – an AI-powered visual search and navigation function seamlessly integrated with their online and mobile platforms. The function lets shoppers click icons that represent garment attributes, such as sleeve silhouette, hem length, neckline type, and color, eliminating the need to type search terms. 

Microblog: Retail Shout Out: L.L.Bean Brings the Workplace Outside

L.L.Bean gives “Out of Office” a brand new meaning with pop-up outdoor workspaces.