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Viewpoints By Greg Adkins

Article: Retail Digital Innovation: 5 Stages of Adoption: A methodology for achieving value and adoption from disruption

Take these five steps to achieve value and adoption from disruption in the retail, footwear and apparel industry. 

Article: Closing the Product Innovation Loop with the Voice of the Customer

Despite years of trying, retail design and development leaders still create merchandise that never gets offered to a consumer, price it incorrectly and/or produce it in inappropriate quantities. Fortunately, Voice of Customer (VOC) programs have rapidly advanced to the point where they very effectively address these challenges.