Viewpoints By Fred Brown

Article: The Battle for the Grocery Consumer: The Emerging Brands

Product placement is one of the key contributors to a grocery retailer’s profit. But a new food supplier has arrived on the market that upsets the entire placement applecart. That new supplier is the retailer itself, and the product is their own private label brand.

Article: The Battle for the Grocery Consumer: The Challenge of Product Placement for CPG Manufacturers

There's a battle going on at the grocery store - a battle to keep the consumer interested. Here's how brands and suppliers are reinventing themselves to remain relevant and profitable.