To be more nimble, productive and profitable, retail, footwear, and apparel companies need to focus on increasing efficiency in the product development process. Here’s one practical example of the application of advanced analytics to achieve this goal.
The retail industry clearly recognizes the importance and value around digital product creation, yet a large gap exists between the recognized value and the demonstrated success. Digital product creation isn't "automagic" but the upsides outweighs the effort and will ultimately require less time, money and effort.
To understand where leaders are focusing their product development transformation investments, Kalypso and Indiana University partnered on a research study of leading product development practices in the industry. Here are some key findings.