2018 Retail Digital Innovation Research

Adoption of Leading Product Development Practices in a Digital World

Digital technologies are disrupting the retail, footwear and apparel business at an alarming pace, challenging companies to find new ways to transform their end-to-end product development lifecycle to deliver top and bottom-line results – and to stay competitive.

In 2018 Kalypso, PI Apparel, and the Indiana University Kelley School of Business Center for Education and Research in Retail set out on this third annual research study to understand the adoption of digital technologies and product development practices in the industry.

Dozens of companies around the world weighed in.