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2019 Digital Research

4th Annual Survey: Digital Product Creation Maturity in Retail, Footwear & Apparel

Today, most product leaders in retail, footwear and apparel (RFA) are actively pursuing some form of a 3D digital product creation (DPC) initiative.

Yet even as they experiment with various digital use cases, the actual maturity and link to business value varies widely.

In 2019, Kalypso, PI Apparel and the Indiana University Kelley School of Business Center for Education and Research in Retail partnered on annual research to create an aggregate picture of industry maturity – both current and future state – and allow individual retailers to understand where they fall on this maturity curve relative the industry.

In the survey, you will be presented with 20 DPC use cases and asked to rank your organization’s maturity on a 1-5 scale.

The survey will take approximately 20-25 minutes to complete.

Your answers will be kept strictly confidential and only be reported in aggregate.

As a thank you for your participation, Kalypso will provide you with a final copy of the aggregate survey results and we will schedule a complimentary analysis of your company’s relative maturity, along with specific recommendations.