Kalypso Brings Leading Consumer Goods Manufacturers Together to Discuss Collaborative Innovation

September 28, 2009

Kalypso to host panel at Argyle Executive Forum to discuss strategies for collaborative innovation between manufacturers and retailers

NEW YORK CITY, New York - Kalypso, the world's premier innovation consulting firm, today announced that George Young, Kalypso founding partner will lead a panel of executives from Coca-Cola, Aerosoles, and Unilever to discuss collaborative innovation strategies for enabling consumer goods manufacturers and retailers to increase their profitability and market share. The invitation-only 2009 Leadership in Retail and Consumer Products Forum is being held by Argyle Executive Forum September 30, 2009 in New York.

Session: How Consumer Goods Manufacturers and Retailers Can Win with Collaborative Innovation

Panel: George Young, Kalypso founding partner and panel moderator; Julie Hamilton, president of Walmart for Coca-Cola North America; Karen Sadick, executive vice president of merchandising, Aerosoles; Cameron Jones, vice president R&D information management and information technology, Unilever; Helayne Angelus, Kalypso principal

Date: Wednesday, September 30, 2009

Time: 11:00-11:45 a.m.

Place: New York City, New York

Collaborative Innovation: Partnering for Profit

Collaborative innovation is an open innovation strategy that enables consumer goods manufacturers and retailers to partner for profit and provide shoppers and consumers with more innovative offerings. When practiced correctly, this approach can help manufacturers and retailers increase their sales and profitability by 15 to 20 percent. Executives from Coca Cola, Aerosoles, Unilever, and Kalypso will discuss their strategies and best practices for collaborative innovation. Additionally, they will explore how manufacturers and retailers are working together in a market where they are often both customers and competitors.

About the 2009 Leadership in Retail and Consumer Products Forum

The Argyle Executive Forum will present its 2009 Leadership in Retail and Consumer Products Forum to examine issues around the retail and consumer products industries, which continue to be significantly affected by today's unstable economic conditions, declining consumer confidence, the threat of continued layoffs and extensive downsizing. The event will bring together 130-150 CEOs and board members of public and private large and mid-cap retail and consumer product corporations, complementary areas of executive leadership, select advisory firms, and select founders/senior managing partners of investment firms.

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve profitability by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Services. For more information, visit www.kalypso.com.