Every year around this time we get nostalgic. We think back about what we've accomplished and we look forward to how we'll provide more value.
Viewpoints on Innovation is a comprehensive resource for business leaders seeking to improve results from innovation. Since our resources are created for innovation practitioners, by innovation practitioners, we offer pragmatic, actionable advice based on real-world experiences and leading practices.
This year, we published 42 videos and well over 200 pieces of written content, including eBooks, infographics and blogs. We crunched the numbers, and here are our top ten innovation viewpoints of 2015, ranked by unique page views. These pieces cover a variety of industries, themes and functions.
Top 10 Innovation Viewpoints of 2015
#10 – PLM at McDonald’s – What Drives PLM Success by George Young and Daniela Ilieva
McDonald’s began its product lifecycle management (PLM) journey in 2005. Although their initial implementation was considered a success, an assessment a few years later uncovered that they weren’t getting the business benefits they expected. Jerome Lyman, VP Global Quality Systems at McDonald’s Corporation, explains what helped them achieve PLM success the second time around.
#6 – The Myth of Millennials by John Talbott, Associate Director of the Center for Education and Research in Retailing at Indiana University
Are you concerned about innovating for and marketing to millennials? Indiana University's John Talbott says you are wasting your time.