recognized this issue and created its capsule-recycling program in 1991 to reduce the company’s output of single-use plastics. This initiative has evolved to operate worldwide and include partnerships with companies like UPS and Ag Choice Organics Recycling that help to make recycling even more accessible.
Nespresso manufactures their capsules out of aluminum, a naturally-occurring material that is not just 100% recyclable but infinitely so, which allows Nespresso capsules to be turned into new capsules or a variety of other everyday objects. On top of its environmental benefits, aluminum is very protective and lightweight, two properties that help to guarantee freshness, taste, and quality of the coffee grounds inside of the capsules.
Today, the Nespresso capsule recycling program includes over 120,000 collection locations around the world. This allows around 90% of all Nespresso
customers to have a recycling solution near them. Nespresso makes recycling easily accessible by allowing customers to add free Nespresso
recycling bags to their order. Customers then have options for recycling the capsules: bring the used capsules to a collection point, drop them off at a Nespresso
Boutique, or mail the filled, prepaid recycling bags using UPS or another postal service. Customers can easily find a recycling drop-off location near them using the Nespresso app or website.
By using a Life Cycle Assessment (LCA) to measure the carbon footprint of their products, Nespresso calculated that since 2009, they have “reduced the carbon footprint of every cup of Nespresso by almost 20%.” Nespresso
is dedicated to sustainability efforts and aims to use 80% recycled aluminum for manufacturing of all their capsules by the end of 2021.
2020 has seen an increase in consumer demand for sustainable packaging and environmental impact awareness. This trend is essential for the Consumer Packaged Goods industry and Nespresso not only provides a great example of how to make sustainable packaging for their products but an example of how to make the recycling of their products easy and convenient for their customers.
It is true that sustainable, recyclable packaging is only positively impactful if consumers actively participate in the recycling process. Nespresso does a great job of advertising their sustainability efforts, educating their customers, and providing an easy and accessible way for their customers to contribute.
Shout out to Nespresso for their proactive approach to sustainable packaging!