Makeup artist Sir John, along with two additional L’Oreal Paris spokepeople, donned Snapchat Spectacles to capture the inside view of the Golden Globes. The wearers captured celebrities getting made-up and ready to walk the red carpet, as well as other views, and the videos were streamed via L’Oreal Snapchat. While the Spectacles have been in the market a few months, this is the most significant or widespread reach of a campaign utilizing the technology.
L’Oreal frequently makes headlines with innovative breakthroughs. Most recently, they have used Snapchat to promote their products by enabling customers to virtually “try on” their products using a Snapchat filter. While the Snapchat platform is most popular with millennials, the opportunity to tell a fuller brand story of the product offerings and their application is relevant to all consumers. At the same time, demonstrating the ability to capture these video streams is a win for the Snapchat partnership as customers look to the technology platform to capture their own behind the scenes footage.
Traci has significant leadership experience with change management, training and PLM configuration and implementation. She has planned and delivered end to end business transformation efforts around people and organizations, process and activities as well as tools and technology. Traci has over 20 years of industry and consulting experience driving business results by optimizing organizational structure, strategy and tools, primarily within the functions of merchandising, product development, sourcing and planning.