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Infographic: Growing Store Brands through Innovation

As retailers look to drive loyalty with customers while achieving profitable growth, store brands have increased in importance. Innovation typically plays a key role in store brand strategy; it’s the vehicle for developing differentiated products that address unmet customer needs. However, innovation can be difficult.

More than half of all new products fail to meet in-market objectives.Kalypso and Indiana University conducted research to identify factors that retailers should focus on if they want to drive growth in their store brands.

Here are the results.

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