Food & Beverage Innovation Insights: Trends vs. Technology

Science and innovation will ultimately help to produce better food and more of it.

But instead of working to bridge the gap between what consumers expect and what they believe, food and beverage manufacturers often perpetuate consumers’ distrust in science and innovation because of the way they engage with consumers and the media.

Should food and beverage manufacturers use resources to tell a story they think consumers want to hear, or should they actively work to improve the food supply?

Food scientists and innovators need to present an optimistic food future and help consumers relate to them around values, not science. Manufacturers need to help consumers see that food scientists and innovators want their own families to eat the same safe food, drink the same clean water, and enjoy the same conveniences as they do.

What kind of food future will your organization offer to consumers?