Food & Beverage Innovation Insights: Leading for a Culture of Innovation

Many business cultures are anti-innovation because they are built for stability, certainty and predictability.

Without a supportive culture, unlocking innovation is very difficult because innovation inherently demands ambiguity.

Unless businesses create a culture where ambiguity and innovation are supported and accepted, innovation will be a constant battle.

Although it may feel uncomfortable at first, innovating will become habitual and easy if organizations make a commitment to overcome the barriers to creating an innovation culture.