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It’s no secret that the retail market for product lifecycle management (PLM) software is growing rapidly.

When used appropriately, PLM processes and software can help retail, footwear and apparel (RFA) organizations generate better ideas, manage product pipelines, design more efficiently, and collaborate across functional, organizational and geographical boundaries.

However, retailers often embark on transformative PLM journeys without a coordinated, cross-functional plan of action. This can lead to conflict, confusion, disappointing return on investment, and failure to achieve strategic business and IT goals.

There are six fundamental things every RFA executive needs to understand about PLM transformations. By paying attention to all six of these considerations, retailers are much more likely to maximize the value of their PLM transformation investments.