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SPIKE Awards Announces 2011 Award Winners in Social Product Innovation

October 19, 2011

Second annual awards program honors social media use for innovation, product development.

BEACHWOOD, OhioKalypso, the world’s premier innovation consulting firm, announced the winners of the 2011 SPIKE Awards for best use of social strategies, processes and supporting technologies to improve innovation, product development and product management. The awards were announced in true social media style: at the virtual Social Product Innovation Summit and on Twitter.

The 2011 SPIKE Awards winners are:

The winners in the four industry categories were chosen by a panel of experts in product innovation and social media. A fifth award category, People’s Choice, was determined by online voting. An overview of each winning entry is available on the SPIKE Awards website at http://spikeawards.com.

The second annual SPIKE (Social Product Innovation Knowledge Excellence) Awards were announced at the Social Product Innovation Summit held October 18, 2011 at http://spikesummit.com, where presentations are now available for viewing on demand. The video recording of the SPIKE Awards presentation featuring acceptance speeches from the winners is also available and can be viewed at:

"The 2011 SPIKE Awards winners are impressive examples of companies that use Social Product Innovation to help them grow and improve profits, not just with common practices such as outbound marketing, but with enhanced business interactions as part of the innovation and product development processes,” said Amy Kenly, Social Product Innovation practice lead at Kalypso. “From open innovation and crowdsourcing to internal collaboration tools and social product development, our 2011 winners are examples of real, practical success stories in a very fast-paced market.”

For more information about the SPIKE Awards, visit http://spikeawards.com.