BEACHWOOD, OHIO – From ideation and crowdsourcing at the front end of innovation, through enabling product development collaboration to post-launch support, social models and tools can generate social media ROI outside the world of marketing. Amy Kenly, social media and analyst programs director for Kalypso, the world’s premier innovation consulting firm, will present leading strategies for using these new tools and integrating social media into the product development process at Social Slam, April 27, 2012, 1PM EST.
Social Slam, an annual conference held in Knoxville, TN, features presentations and panel discussions on new research, case studies and personal experiences related to using social media as a business tool. The event focuses on business strategies for using and measuring digital media, highlighting the many ways social media networks affect a company’s bottom line. Attendees will learn everything from strategies for dealing with social media data deluge to the new rules for creating and leveraging the power of the social web.
During the panel session, “Using Social Media to Drive New Product Innovation,” Amy Kenly will discuss how social media is becoming an integral part of a company’s product development process, providing the audience with examples of leading social product innovation practices in the manufacturing and service industries. Kenly will also highlight practical steps for getting started with social product innovation. For more information about social product innovation, visit http://kalypso.com/spike.
WHAT: Social Slam Panel: Using Social Media to Drive New Product Innovation
WHEN: April 27, 2012, 1PM EST
WHO: Amy Kenly, Social Media and Analyst Programs Director, Kalypso
WHERE: Knoxville Convention Center, Knoxville, Tennessee
Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook.